Campaigns Gone Wrong: Influencers BEWARE | Trademark Infringement

Could your next sponsored post get you sued?

The tide of influencer marketing may be turning… as in, influencers may be more liable for their role in marketing in court claims by aggrieved brand-owners than they were before. Without getting into whether that’s fair, let’s get into how we got here & what you should consider before signing brand deals moving forward.

Articles about the case:

- https://www.law360.com/cases/606b9e48aad65002714dae58

- https://iprlawindia.org/petunia-products-inc-v-rodan-fields-et-al-821-cv-00630/

- https://www.maw-law.com/social-media-law/influencers/a-sponsored-blog-post-may-be-trademark-infringement/

- https://www.lexology.com/library/detail.aspx?g=51f1f0d1-dca1-47fc-9fe5-37c125aa3a73

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